Why On Demand Startups are Getting Successful off Late

Featured Blog by Shahid Abbasi, Independent Technology Author

The on demand economy has changed the way customers buy goods or book services. It has surely revolutionized customer behavior to such an extent that people spend a lot of time on various mobile applications according to their personal interests.

Mobile applications have managed to make it incredibly easy for customers to have access to services or and products. As a result, they prefer to look for online sources rather than offline ones. All the mobile app development companies have developed the efficiency in creating industry-based mobile applications since the time of its inception.

Smartphones have outsold desktops and laptops over the last few years as they offer mobility with same integrity. Today, there is a mobile application for every product or every service that exists. The on demand economy is tasting the sweet success by providing convenience to the customers.

Nonetheless, they have been using their smartphones for various purposes, and these mobile applications have been successful. On demand app services include services like laundry, movie tickets, transportation, food delivery, automobile repair, business consultancy, taxi booking, and many more.

As observed, the boom of the on demand economy has grown rapidly due to a growing number of on demand startups that are dedicated to fulfilling the customers’ increasing demand. Many on demand startups like Uber and Airbnb have shown that the customer’s preferences have changed, and the world has moved ahead from the traditional way. Uber managed to get gross bookings of $3.63 billion in the starting half of 2015. However, it got gross bookings of $2.93 billion in a year, while before that Airbnb in the ending phase of 2015 got total bookings of $2.2 billion and generated revenue of $340 million .

Highly organized infrastructure network blended with the highly intuitive UX offered by mobile apps increased the sales of on app offerings to a larger extent. It has led to a rapid expansion of the on demand economy. The on demand economy has also made it possible for customers to have access to products without moving out or making any physical efforts.

All they are supposed to do is check out their mobile applications, and they can get the desired products with a tap on their phones. Various reasons have made the on demand app services an enormous success.

Here are four major reasons that throw light on why On Demand startups are thriving off late.

Technology provides them with the desired transparency level

With the help of new technologies, customers have been more aware of how things work and as a result, it becomes tough for the mediators to fool them. Moreover, the technology has also enabled them to have access to various options while they are looking for a particular product. As a result, they can check out the relative prices of each and every service on different apps for adequate comparison.

On demand startups need a reliable and a high-class technology to ensure on time delivery and smooth navigation processes. It should be highly developed so that customers can get to see customer feedback, connect with employees at any time, especially when they are waiting for their products. The new technology has made it easy for keeping them updated continuously.

It helps them in knowing what is trending and what is not. The best part is they do not have to make significant efforts to be updated and it just happens with a few clicks.

On demand startups provide customers with flexibility

Flexibility is one of the primary reasons why customers prefer to go for online shopping these days. On demand startups have been an enormous success as they have managed to provide these end users with the desired level of flexibility in the overall process, from booking the product to receiving it.

Moreover, they can also get online help and get to connect with employees directly without having a deeper knowledge of the brand itself. There are so many startups that have made it flexible for customers to ask for a replacement if the product shows any problems.

Customers are even allowed to cancel their order if they change their minds for any reasons.

The competitive pricing strategies enhance the level of customers’ convenience

On demand startups often strategize their pricing points to be attractive and as a result, they attract a lot of customers. The reason behind this is that on demand startups charge less than the pioneers in the concerned market that operate offline retail stores, and they charge more than the lowest price, i.e. the product might free of cost which acts as a promotional strategy for many startups.

It helps customers in finding out the best product with the desired quality at affordable prices due to the presence of multiple options for the same product. The best part is different online retail agencies keep on providing customers with discounted rates and they inform customers about these offers.

It helps them to buy the same product at the lowest price after having looked at all the possible options.

The online experience is far better than the experience one gets at an offline retail store

There are so many reasons why your experience on online platforms is far better than your experiences at retail stores, such as availability of options regarding the products, different online retail stores, and prices. The fact that end-users can choose a product, book it, and get it with a tap on their phones is quite fascinating.

Your mobile application must provide them with a highly satisfying experience to ensure that you leave no stone unturned for them to go ahead with the option of offline retail stores.

On demand startups need to consider various parameters to cater vast on demand needs. They must inculcate good user experience within the mobile application, and make sure to offer flexibility to meet customers’ needs, high-quality customer services, maintaining interaction with customers on the social media platforms, and plenty other activities.

It is imperative to think from the customers’ viewpoint and observe their buying (or “intending to”)  behavior in determining factors that needs improvement and steps that need to be taken to improve their overall experience.

Author Bio:

Shahid Abbasi is a big time tech geek working with the best mobile app development company, Peerbits. He has a proven efficiency over designing mobile apps for the enhanced UI/UX for websites and mobile apps. Moreover, he likes to share his knowledge over a series of technical blogs to make himself more resourceful globally. Over the weekends, he transforms himself into become an awesome cook.