Online home services aggregator Werkspot achieves deep operational insight with Yellowfin Business Intelligence

SOURCE: Yellowfin

Werkspot, Amsterdam’s number one online platform for the home services market throughout the Netherlands, has deployed Yellowfin’s Business Intelligence (BI) and analytics software to gain faster, deeper insights into its daily business operations.

The Werkspot platform acts as a portal, connecting consumers with qualified service professionals from a wide range of domestic service industries. The platform operates by allowing consumers to post a Request for Proposal (RFP) on Werkspot.nl. Registered service professionals can then respond to those RFPs with a proposal and quote. Consumers then use Werkspot.nl to assess RFP responses by type of offering, user ratings and price, to select a provider that best matches their needs.

“Werkspot was spending significant amounts of time performing manual query processes to keep track of its basic business metrics,” said Werkspot Technical Director, Winfred Peereboom. “We wanted to make our reporting processes more efficient, track user behavior on the platform – both consumers and listed service providers, and share those insights throughout the business.”

Werkspot Product Director, Jaap Stricker, said that Werkspot selected Yellowfin, after undertaking an extensive procurement process, for its ability to deliver modern consumer-oriented reporting and analytics functionality at a competitive price point.

“We chose Yellowfin as our BI solution because it was a business-user friendly reporting and analytics platform with a comprehensive metadata layer, was incredibly easy to deploy into existing technical environments with no think client, and was very financially accessible compared to the prohibitive pricing of other world-class BI systems,” said Stricker. “Yellowfin has freed IT resources from having to use time-consuming SQL statements, while its intuitive drag-and-drop report builder and email scheduling has empowered decision-makers throughout the organization to explore, share and act on real-time data via personalized dashboards.”

Peereboom said Yellowfin had not only made data analysis and exploration more accessible throughout the organization, it had also increased the depth to which Werkspot could track and understand its business operations.

“With Yellowfin, anyone is able to easily monitor and explore our vital business metrics, including revenue, number of orders and average order value,” said Peereboom. “We can even uncover insights into user behavior by tracking metrics such as the number of RFPs posted by consumers, number of proposals submitted by service providers, as well as the number of RFPs won by each service provider.”

“Crucially, more people in the business, with limited technical skills, have access to KPIs that help them and Werkspot perform,” said Stricker. “With Yellowfin, we can now pinpoint and track our progress, which enables us to replicate and build on that success.”

Speaking about the implementation, Yellowfin EMEA Managing Director, Peter Baxter, said Werkspot’s decision to selected Yellowfin as its BI provider was reflective of the vendor’s ongoing commitment to making BI easy.

“At Yellowfin, our aim is to make BI easy to use and deploy,” said Baxter. “With Yellowfin, Werkspot can now deliver better, more timely and consumable insights to business decision-makers – all while streamlining its reporting processes and using IT resources more efficiently.”

Werkspot installed Yellowfin within its own server farm on a Debian Linux operating system. Connected to Werkspot’s databases server through a fiber connection for optimal performance, Yellowfin provides Werkspot’s decision-makers with personalized reports and dashboards in real-time.

About Werkspot

Werkspot is an Amsterdam-based company that develops and delivers an online platform for the home services market throughout the Netherlands. The platform acts as a portal, connecting consumers with qualified service professionals from a wide range of domestic services, including painting and plastering, home renovation, plumbing, heating and cooling, carpeting, gardening and roofing.

The platform operates by allowing consumers to post a Request for Proposal (RFP) on Werkspot.nl. Registered service professionals can then respond to those RFPs with a proposal and quote. Consumers use Werkspot.nl to assess RFP responses by type of offering, user ratings and price, to select a provider that best matches their needs.

Werkspot’s business model works on a subscription basis, whereby service professionals pay an annual fee to register as an approved Werkspot.nl supplier with the capability to respond to consumer RFPs. For more information, visit www.werkspot.nl

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com