We’ll Just Pull All the Data In Memory

SOURCE: LogiXML

As a BI practitioner, I always shutter to hear the un-nuanced pronouncements made by the marketing machine faction of our industry.  I suppose it is the same with any industry, particular in technology.  All the practitioners cringe when they hear blithe statements that mislead and misguide, and result in our customers coming to us and asking for the impossible – and getting mad when we squash the hype.

The current fascination with in-memory solutions is well deserved in many respects.  The data discovery players have met a need in the marketplace and done so with some compelling technology.  Great!  But I shudder every time I hear that “all we have to do is pull all our data in memory, and then start exploring for patterns!”  Really?

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