Technology and the Advertising Revolution

Featured blog by Kerry Blake, MS Office expert, trainer and lecturer.

There are many ways to market your product or your company. Advertising has also started changing in order to keep up with the change in technology. A few years ago, advertising was limited to the use of newspapers, magazines, television and radio. With the advent of the internet, advertisements were brought to our doorstep in more and more innovative ways.

Today, we all have mobile phones that are compatible with high speed internet. That means that we have the internet at our fingertips for most part of the day. This in turn has led to a golden opportunity for companies to make their presence felt.

In-App Marketing Automation is one of the newest techniques used. This marketing technique is applicable to those businesses which provide the public with an app to access their business. We all know that Apps make our lives so much easier. Apps ensure that everything is a click away.

Installing an app means that you give the App the right to certain personal data. More importantly, it also means that you give the app the right to collect data. Today’s Apps collect data on the basis of what you like and how frequently you use the App. If you don’t use the App for more than 24 hours then it triggers the In-App Marketing response automatically. The App will now display advertisement catered to your need based on the data it collected about your likes. These advertisements now encourage you to visit the site thus driving you to make a purchase or transaction.

In-App Marketing Automation has made advertisements person specific. The data that is collected by the App will provide information about why you use the App and what are you most frequent purchases. With that in mind, it also checks to see what time of the day you are most active at. All these considerations help the App deliver the perfect advertisement to you at the perfect time.

Managing this In-App Marketing Automation however can be difficult. That’s why most businesses employ others to manage them. Swrve is one such example. These companies manage the whole advertising process for you. They ensure that everything is micromanaged and that the customers receive the right messages. Their main goal is to ensure customer loyalty. A loyal customer is more likely to return again and again. This means added revenue for your business.

In addition to this they give ensure that the marketers have everything that they need to do their job well. This includes total control of the marketing automation. While the whole process may sound extremely difficult, these people are trained to ensure that every aspect of the campaign is tested and perfected. This testing helps you ascertain whether the campaign is going to be productive or not. It tells you how the campaigns are driving your business and it also tells you what the current success rate that your business is.

The right change in user behaviour now can be controlled extremely easily by using In-App Marketing Automation. This change in behaviour could very well mean a change in the overall company profits. The In-App Marketing Automation has lead us into a new realm. It is changing the way traditional advertising used to work. In a way, one could call it an advertising revolution!