Social Enterprise Litmus Test: The Annual Report

SOURCE:  InformationWeek

If the company claims to be a social business, look for evidence of real corporate transformation in the CEO’s letter to shareholders.

Have you noticed the length of any CEO’s letter to the shareholders in the obligatory annual report?

This is where they highlight their key strategies and market opportunities, minimize any downside impact on the business, and anticipate the business direction moving forward. Since many sound a lot alike, I’m convinced someone published a template years ago on what an exemplary one should look like and many organizations use the “find & replace” feature with a few cosmetic changes to publish their own.

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