Inside the Briefcase
No Mobile Strategy? Big Problem.
June 12, 2012 No CommentsSOURCE: MarketWatch
Tech Entrepreneur Says Companies Will Lose Competitive Edge, Market Share Without Increasing Their “Mobile IQ.”
Despite consumers’ nearly insatiable appetite for smart phones and tablets, many businesses have yet to leverage mobile technology to improve their operations and sales efforts. According to technology executive Pranam Ben, those companies are at considerable risk of losing hard-won market share.
“There is a very real demand from consumers for this type of innovation, to the point that it can provide companies a marked competitive edge,” said Ben. “The converse is also true; if you don’t meet consumer expectations, you’ll lose those customers to someone who does.”
