Inside the Briefcase
Nexgate Expands Enterprise Social Infrastructure Discovery to Instagram
October 2, 2013 No CommentsSOURCE: Nexgate
SAN FRANCISCO, October 2, 2013 – Nexgate, an innovator in social media brand protection and compliance today announced support for Instagram. Available immediately, Nexgate customers can easily search and find brand-affiliated Instagram accounts to audit, protect, and comply with industry regulations while ensuring their brand is safeguarded across the major social networks.
Instagram has quickly risen in popularity. Garnering over 150 million users in three years, individuals can easily create accounts via a mobile device for themselves and/or their organization. Early 2012 research showed that the typical enterprise had over 178 company-owned and run social accounts, and more recent research shows that trend expanding across a broader set of organizational types.
Instagram is yet another social channel where company accounts and social infrastructure is expanding. With over one-fifth of the Fortune 500 actively and officially investing in Instagram, organizations now have dozens and even hundreds of Instagram accounts affiliated with their brand – posting pictures and videos – that may violate internal and external social media policies, as well as compliance regulations and guidelines from FINRA, FFIEC, the SEC and other regulatory agencies.
Nexgate’s support for Instagram is an expansion of its existing discovery service, available in Nexgate SocialDiscover. SocialDiscover customers can automatically and persistently discover accounts on major social networks including – Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and now Instagram – to find accounts that are affiliated with their brand, with or without administrator access to the account.
“As one of the leading photo and video sharing services in social media, we’ve seen a dramatic rise in the creation of brand-affiliated accounts on Instagram, many of which brand managers and compliance officers have zero visibility into,” said Devin Redmond, Co-founder and CEO, Nexgate. “Now, with Nexgate’s social account discovery for Instagram, brand managers and risk officers can easily find and track their legitimate and unauthorized accounts across the entire social web in just minutes.”
More Information:
For more information on Nexgate or Nexgate’s social discovery for Instagram, visit nexgate.com.
About Nexgate
Nexgate provides cloud-based brand protection and compliance for enterprise social media accounts. Its patent-pending technology seamlessly integrates with the leading social media platforms and applications to find and audit brand affiliated accounts, control connected applications, detect and remediate compliance risks, archive communications, and detect fraud and account hacking.
Nexgate is based in San Francisco, California, and is used by some of the world’s largest financial services, pharmaceutical, Internet security, manufacturing, media, and retail organizations to discover, audit and protect their social infrastructure.
