Infographic: How to Build Successful Channel Incentive and MDF Programs
March 25, 2014 No CommentsNeed a quick reference sheet for managing channel incentive and MDF marketing campaigns? CCI has pulled it together for you. It’s a handy run down of channel incentive types with pros and cons, some key partner scorecarding metrics, types of rewards commonly used, and a guide for channel accounting, breaking out contra vs. opex spend examples.