How Will the Growing Use of the Cloud Benefit the Entertainment Industry?

The recent streaming service revolution couldn’t have happened without cloud computing, as the sprawling amount of content needs to be stored in a place that’s accessible to users all over the world.

Even though it feels like the biggest players in the entertainment industry have pushed cloud computing to the limit already, there’s still a long way to go and some incredible developments could be on the horizon.

Why the Cloud Is Essential for Entertainment

The cloud has offered myriad opportunities for innovation and adaptability, which is why it has been such a game-changer for the entertainment industry. Thanks to its cost efficiency and the fact that businesses only pay for what they use, it has enabled smaller entertainment platforms to emerge alongside the big players as well.

The iGaming industry is one of the best places to see the rise of cloud computing in full effect, as sites in the business provide several hundreds of games for players to choose from. The technology has made it possible for people to play scratch cards at Paddy Power, regardless of where they are logging onto the site from. These include offerings like Crack the Code and Cash Squares, which come with digitalized scratchable surfaces with numbers and symbols underneath.

The cloud has been vital to the scaling of the iGaming industry, which has grown exponentially since its inception in the late 1990s. Extreme further growth is predicted for the rest of this decade as well, with new game categories and tech integrations coming. The live-streaming market is a great example of this. Without the cloud, this format never could have happened, and now countless new options are being developed every year.

The global reach offered by the cloud has also been pivotal for Netflix’s pathway towards global domination. It means that even people living in the most remote locations can access its content, if they have a decent internet connection.  

One of the most notable things about the cloud is that it has led to fierce competition between different entertainment providers. Netflix may have kickstarted the streaming service era, but it’s now tussling for supremacy with others like Amazon Prime Video and HBO Max. This has encouraged rapid innovation, which is great for end users.

What Does the Future Spell for Cloud-Based Entertainment?

There are loads of cool innovations set to come with cloud computing, and these could have a massive impact on the entertainment industry. According to an article in Oracle, AI is set to improve the scalability of cloud computing over the next few years.

Entertainment services could leverage the power of AI algorithms in the cloud when it comes to personalization. It could lead to these platforms one day predicting what people want to watch or play before they even know themselves.

Cloud computing has been a gamechanger for entertainment already, but this is just the tip of the iceberg. It’s set to scale even more greatly over the next few years, and AI could propel its evolution forward rapidly.