Inside the Briefcase
How Skype Could Be Microsoft’s Best Acquisition Ever
June 13, 2011 No CommentsBlog by Gene Marks
A few weeks ago Microsoft bought Skype for over $8 billion. And a lot of people are trying to figure out what they intend to do with this new technology.
Marketer Jeff Valentine is hoping that they use Skype’s Voice over IP technology to put them ahead in gaming. Gigaom’s Om Malik feels that the biggest reason for the deal “is Windows Phone 7 (Mobile OS) and Nokia. The software giant needs a competitive offering to Google Voice and Apple’s emerging communication platform, Facetime.” The company puts it this way: “Skype is a phenomenal service that is loved by millions of people around the world,” said Microsoft CEO Steve Ballmer. “Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world.”
