Hospital Crisis Management: Keep Your Social Media Audience Involved

SOURCE:  Hospital Impact

A major hurdle for many healthcare communicators is convincing leadership that social media isn’t something to be afraid of. Often executives can warm to the idea of having an online presence in which news, information and messages can be spread, but bristle at the thought of managing a major hospital crisis via social media.

It’s important to point out that, overall, crisis communication strategy hasn’t completely changed with the onset of social media, but merely evolved to include the social media audience. As this evolution is relatively new, practitioners often learn from the experiences of others, and unfortunately it’s usually from failures like the Nestle incident. While not one to pile on, I’d like to simply share an example of social media crisis management done well.

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