Deloitte Digital Introduces CreativEdge: A Generative AI-powered, Omnichannel, Content Creation Tool That Can Revolutionize Marketing

Tool empowers brands with customizable, user-friendly, and data-informed content creation at the speed of creativity

Press Release

New York, 2024

Tomorrow’s customer wants to feel seen by the brands they interact with. Deloitte Digital’s latest innovation, CreativEdge, is designed to empower marketing teams with the capabilities of GenAI for content creation. This end-to-end web-based tool simplifies content creation workflows, enabling rapid concepting and building of creative assets and copy for sales purposes or omnichannel marketing campaigns.

The introduction of CreativEdge signals a significant shift in the marketing landscape, marking an evolution from hypothetical GenAI discussions, to an accessible and user-friendly tool brands can apply to ongoing projects with ease. This tool helps address the increasing demand for personalization at scale while leveraging existing approved brand assets and integrating into existing workflows. Users can input their campaign goals and target audiences into CreativEdge and instantly generate new text and image content for email, social media, paid media and other channels. It’s a catalyst, providing creative professionals with a unique advantage to amplify imagination.

For more information on CreativEdge, including a demonstration, please visit
https://www.deloittedigital.com/us/en/accelerators/creativedge.html.