Delivering Inspiring Customer Interactions takes More than CRM

SOURCE: Forbes

Those of you who know my evangelistic tendencies vis a vis CRM solutions may be shocked at the title of this week’s blog. What? Could Leaper be suggesting that CRM is not in itself the be-all and end-all?

No, it’s not. I rather like to think of CRM as the embrace-all, the make-sense-of-all. It’s a tool for bringing together both the standing pools and rushing streams of data and enabling you to see and seize the opportunities that occur in so many places and at so many often overlooked moments.

Click here to read more of this blog post by Anthony Leaper