Data Access Is Not Integration

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June 22, 2011 No Comments

For midmarket CIOs, analytics tops the agenda, according to a recent IBM study. Of 3,000 CIOs from 622 organizations worldwide interviewed, 83 percent identified analytics as their top-priority investment area.

Somebody should warn them right now: They won’t get far into analytics projects without focusing on an enterprise-wide approach to integration.

A SearchBusinessAnalytics.com (owned by TechTarget) survey on BI initiatives found that data quality and data integration issues top the list of problems. Forty-four percent said data integration would be “one of their biggest BI-related challenges this year,” compared with 23 percent last year.

The survey also found a demand for easier integration between BI applications and big-vendor enterprise applications.