Inside the Briefcase
Cloud CRM May Still be Your Father’s CRM
August 15, 2011 No CommentsWe’ve all heard the expression, “New day, same old stuff,” or some variation thereof. In some ways that statement can be applied to CRM, or so says one marketing writer.
While acknowledging that “CRM has evolved extensively” over the last few decades, Nick Balletta, in his MarketingTool blog on Tuesday for Media Post, documented the course CRM has followed over the years he has been using it and, in spite of cloud CRM, has found that much of what he experienced with CRM (although it wasn’t called that then) remains the same today as it was years ago.
