Cloud Computing: This Decade’s Great Disruptor of Markets Beyond IT

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Cloud Computing: This Decade’s Great Disruptor of Markets Beyond IT

September 28, 2011 No Comments

In a new post in Fortune, Aaron Levie, founder and CEO of Box.net, says cloud computing fits the pattern of disruption first identified by Clayton Christensen in his seminal work, The Innovator’s Dilemma. That is, classic disruptors enter industries with low-end products or services targeted at the unserved or underserved markets — and work their way up from there, eventually usurping the market leader. Christensen uses examples such as Toyota, which entered the market in the 1960s with cheap little cars, or Dell in the 1990s with cheap little computers.