Cloud, App Economy Converge to Create Extremely Lightweight Businesses

With the rise of cloud computing, we’re seeing more of a new breed of extremely lightweight company, unencumbered by capital investments, acting as a broker of services assembled from offerings drawn from or supported by third-party providers. Imagine the possibilities when this is combined with the emerging mobile “App Economy,” in which budding enterprises can be supported by micro-revenues streaming in from online app sales.

One such story is Visible Market, creators of StockTouch, an app that tracks financial data via an onscreen heatmap of leading stocks. Visible Market, launched about a year ago, represents a new breed of business startup, built on the cloud and catering to a highly mobile user base.

Read More of Joe McKendrick’s Blog Post on Forbes