Business Intelligence and Small Businesses

The Italian Datamanager has an article titled “The Intelligence and the Conquest of SMEs” that explains how business intelligence (BI) is growing in medium-sized enterprises in Italy’s social market economy (SME).

“The European market is expected to grow Bi in 2010 than in 2009. According to IDC, this increase will be 5.4 percent for both Query & Reporting Tools for the Advanced Analytics, compared to a growth in the previous year respectively by 2.5 percent and 4.9 percent. This increase is due to three main factors: first, the economic situation, which forces companies to look where to optimize for best effect on the bottom line, increased marketing leading provider of BI solutions and the maturity of the market.”

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