Birst Enables Roll-Your-Own Business Intelligence

SOURCE: All Things D

Birst, the business intelligence start-up that I first wrote about last fall, is back today with an interesting new capability that combines data that resides in the cloud or on-premise into a single customized view.

We’ve all seen how attention to the business intelligence sector is quickening. There are scads of new companies arguing that the information you need to give your business a new edge already exists, if only you have the tools to properly harness it. There may be patterns you’re missing, or territories where you’re selling better than you think you are, or customer segments that need more attention. And big established software and IT companies like Oracle and SAP and IBM are reemphasizing their own capabilities in the area, as well.

Click here to read more of this blog post by Arik Hesseldahl