BI Meet Big Data, I Think You’re Going to be Friends

SOURCE:  Business 2 Community

Each minute, there are 1,500 blogs, 98,000 tweets, and 168 million emails sent. In fact, with all this data, Forrester predicts over the next few years we will outperform Moore’s Law. In this year alone we will hit of a volume of 2.7 zettabytes of global digital data.

Don’t be intimidated though, all this data presents a huge opportunity to businesses. The more information you have, the more there is to analyze, and the more insights you are able to derive.

Big data, defined by Forrester, is “techniques and technologies that make capturing value from data at an extreme scale economical.” The information comes from everywhere, and mostly outside your company such as social media, demographics, the web, and various different feeds. All this accumulated information can bring about value, opportunity, and eventually profit – if you handle it correctly.