Instant Messaging Driving Demand for Increased Levels of Mobile Connectivity

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Anytime, Anywhere Access to Social Networks and Instant Messaging Driving Demand for Increased Levels of Mobile Connectivity

June 27, 2011 No Comments

SOURCE: IDC

More smartphones users are hungry for mobile connectivity today. What do they do with their devices when they go online? According to IDC’s latest survey, social networking and instant messaging emerged top in nearly all the countries surveyed, underscoring the importance of social media as a marketing channel.