Analytics: Essential ‘brain food’ to Help Fuel Canadian SMB Growth

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Small to medium-sized businesses account for more than 50% of our country’s non-agricultural business sector GDP. They are engines of economic growth. We need them to continue to innovate, expand and prosper for Canada to continue to increase its competitiveness and attract future business investment.

This is especially important in today’s challenging global economy when information is streaming at organizations in unprecedented volumes. Industry analyst IDC has predicted total data volume will reach 35,000 exabytes by 2020. One exabyte is the digital equivalent of a trillion novels. Small businesses must be ready to make sense of this data flood and take appropriate action.

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