A Different Perspective: Students, A CRM Audit, and Y’all

Several months ago I had the good fortune of hearing from Professor David Dobrzykowski who teaches CRM at the College of Business at Eastern Michigan University – university of some 23,000 total students safely ensconced in Ypsilanti, Michigan. Dr Dobrzykowski a.k.a. Dave, told me that his class was using the 4th edition of CRM at the Speed of Light as a text and he was wondering if I had any reference materials. But, given that I didn’t write it explicitly as a text and I have a lazy bone or two, the answer was no I didn’t. So I offered instead, out of gratitude that they were using the book and guilt that I couldn’t figure out a way to support it, to speak to the class virtually which I enthusiastically did. I also found a smart, and enthusiastic class who told me of a project they were doing to actually audit a couple of companies when it came down to their CRM programs.  I thought, this would be a great thing for them to put out there so I asked them if they would be willing to do a guest blog post on the audit.

Read more of Paul Greenberg’s blog post