6 Marketing Strategies for Your Small Business

Featured article by Calvin Paige, Independent Technology Author

One of the main problems facing small businesses is growth and getting the word out. You could have the best product or service in the world, but it’s still not going to make a successful business if no one knows about it. Many worry that without the huge marketing budget that huge firms have, they won’t be able to create great marketing strategies. Fortunately, this isn’t the case. Even with a small or non-existent budget, your small business can utilise some amazing marketing strategies and start to grow.

Email Marketing

Email marketing is a great way to keep in touch with your customers, let them know of any special offers or changes to the business, send them vouchers, codes and special offers, as well as sneak previews of up and coming products or events. Personalise your emails so that your customers see relevant information, which makes them feel valued. With email, you have the option to add a sign-up sheet to your website or blog, but you can also actively seek ways to grow your email subscription list. See theemailfinder.co for ways to find and verify emails.

Social Media

Social media is one of the easiest, and best ways to market a new or small business. Set up profiles for your business on any relevant platforms. Facebook, Twitter, Instagram and Pinterest are often the most useful. Then, start sharing. Not just your products, but also content from others, to grow your following quickly. Social media is also a fantastic way to engage with your customers. Get to know them, find out what they want, and increase trust and loyalty by showing an interest in them.

Influencer Marketing

Blogging is huge right now, with new blogs starting in a massive range of different niches, every day. Work with bloggers in your niche. Get them to write about and review your products and services. But also build relationships with them. Bloggers have a great relationship with their audience and their influence can be powerful. A positive relationship with key bloggers can be exceptionally useful when it comes to growing your business.

Reviews

Let customers review your products on your website, blog and social media profiles. This shows that you have great confidence in your business and could make you a trusted source. Trust is incredibly important when it comes to growing a small business.

Google My Business

Building your Google My Business ranking will mean you show up at the top of search results with any relevant rich data displayed. This is especially useful for local businesses. Having your business listed like this in search results not only gets your business seen, it also gives it credibility. All you need to do is optimize your Google profiles to get started.

Content Marketing

Content marketing is basically the process of creating and distributing interesting, entertaining, and relevant content, to reach a wide audience. Content can include blog posts, videos, podcasts and courses, among other things, and can be a powerful tool.

These are just a few of the marketing strategies available to you. The growth of digital marketing means you don’t need a huge budget to get started. For best results, use as many different strategies as you can.