4 Vital Elements for Successful Enterprise Link Acquisition Strategies

Featured article by Charlie Brown, Freelance Content Writer

Many enterprises in the web today assume that their big brand names will be enough to land them the traffic they need. As a result, few have genuinely invested in improving their link acquisition campaigns, as well as other SEO strategies for better search visibility. The result is a never ending abyss of obscurity, even in the face of much smaller businesses with much fewer resources.

Enterprise link acquisition doesn’t have to be insurmountable, provided the SEO team maps out an effective strategy from the outset to ensure the site is well-linked and covered for search purposes. This allows many more pages to be ranked for related searches, rather than just the main landing pages.

In the following paragraphs, we delve into four elements which must be accounted for in any successful links acquisition plan/strategy/pitch:

1. Building the strategy and campaign

The word enterprise is synonymous with structure – an exact chain of command, which means that objectives, proposals, fiscal plans and KPIs all have to be passed along the chain. As an SEO, you need more than a presentation on ‘link juice’ to impress the bosses and get the resources to implement your strategy.

Remember that you are not as limited on resources, so pull the whole nine yards; provide a refined and detailed proposal that is also clear and concise. Outline the most important segments including campaign goals, current strategy evaluation, audience and site analysis, proposed tactics, expected results, expected obstacles and of course the budget.

2. Brand representation

A huge part of enterprise SEO is improving brand equity. Any link acquisition technique should provide an accurate picture of the brand – in every community/source/forum that the brand interacts with. Before you are allowed on any campaign, you must prove your ability to actively represent the brand – build trust within the company before going out to build trust for the company.

3. Integration

Opportunity analysis is at the forefront of any successful campaign. Use the recognition the brand has accumulated as well as their existing marketing campaigns to create opportunities to earn links for the brand. This may include strategies like brand mention, broken link fixing, copyrighted media, partnerships, community engagement, charities, competitor link analysis among others.

4. Scalability

This is more than just automation and longevity. Integration and quality must be maintained at all cost. Enterprises are competing at the highest levels, with similar recognizable brands or in more saturated marketplaces. According to your goals, you must design strategies that are readily scalable to meet demand as it arises – a strategy that can grow efficiently and drive results on a higher scale if need be.

Charlie Brown is a freelance content writer. He has written many articles on Technology, fashion, travel, career, health, finance, business, etc. He loves to spent his free time with his friends and colleagues.

He is very responsible towards his job.