3 Tools To Measure The Performance of your Digital Marketing Strategy

Featured article by Michael Bentos, Independent Technology Author

Measuring and analyzing the success of your business’ digital marketing strategy requires tools that will give the exact information about your performance.

SEO agencies and consultants will advise you differently on your business marketing strategies. Some will be out for your money but the qualified ones who really value your business and theirs will use or advice you to use the following tools to track the performance of your business through digital marketing strategies. These tools guide you to make the right decision to increase sales.

* Google Analytics

Google have your best interests at heart. This is why they created this tool to gauge the performance of your business. Google Analytics gives you information on your page view, and not just general views, the source of the view, the viewer and the titles getting the most views will be known to you.

Your marketing channel is incredible and whenever a new person visits your site after a referral, you will know if you have this tool. This a good thing for you and your marketing team because you will know what worked best in that campaign with most referrals then you can implement the strategy later

Demographic reports, your weighted sorting, referrals from social media and the value of the page can also be analyzed and recorded using Google Analytics. This basically gives you all the information you need about the performance of your business by giving data from behind the scenes.

* Google Trends

Key words are important for search engine optimization and the visibility of your website on different search engines. The knowledge on how to run your digital campaigns and ensuring that your start up blog appears on Search Engine Result Pages (SERPs) is important. For your business to be found during a search, it must be well optimized.

Google Trends is a great tool that gives you information about the keywords you use in your website or blog. There is always a bulk of other companies using almost similar phrases and this tool is a determiner of how your phrase trended. Words closer to the one you use will be added to your website helping customers reach your website on their Zero Moment of Truth.

Market demands for your products can then be obtained by extrapolating the information from the Google Trends. Phrases that resulted in higher demands are the best for your business and topics should be centered on them.

* Email Marketing Campaigns

This is a cost effective marketing technique that you should implement for your business success. Regular communication with your customers will help you know what to adjust. Once a potential customer subscribes to your newsletter, you can send them product information and other product related information. Twice or thrice monthly is a good way to communicate. This way, your customer won’t feel bogged. KPIs can be monitored about the clients, the campaigns, bounced and opened mails.

* Call Tracking

Sometimes having a soft touch to your customers works better than relying on the computer’s feedback. You can also track calls made relating to ads, webpages, searches, and keywords. This way, you gain intelligence on organization and creating patterns for calls and resulting sales.

With all these tools, your business success is on you. Choose the best team and the best tools to grow your enterprise. The universe is expanding and giving you more options to increase sales and beat your competition. Embrace them.

Author Bio

Michael Bentos is a renowned digital marketeering Consultant and part of the team atParadoxSEO.com – the powerful platform that makes SEO UK simple. He provides SEO and internet marketing services throughout the world, including analysis using small SEO tools and a variety of other options. You can with connect him via Twitter and LinkedIn.