3 Reasons to Strive for Mobile Friendly Websites

Featured article by Murris, Independent Author and Digital Marketing Expert

A good website is important, no doubt, but it’s not enough on its own. There are so many more factors as to successfully attracting visitors to a website that both website owners and website designers need to be aware of them, because they come into play from the code up. As mobile usage becomes increasingly common, building a website that’s equally friendly to mobile devices is a big factor of a website’s ability to sink or swim. Even computer AI seems to think so, as that’s reason number one:

Favored by Search Engines

SEO involves more than just taking care to put in good keywords or tagging a page correctly. It starts in the coding. As a search engine’s goal is to find the most useful and relevant pages for their users, obviously a website that can be viewed just as well on a tablet or smartphone is going to score extra points as “useful”. No matter how useful or relevant the information on the website is, it won’t make a difference if the viewer has to struggle to see it. And it is likely that any given user is searching on a mobile device, especially a smartphone; according to Google, more searches are made on mobile devices than desktop. Search engines are built to serve, and serve they will – favoring websites that are mobile friendly to best serve their users. The first point goes hand-in-hand with the second.

Attract and Maintain a Wider Audience

Seeing as how more people are using mobile devices for everyday browsing and work, it stands to reason that there’s a considerable audience that a mobile hostile website neglects. It doesn’t matter how gorgeous the site is on a PC; if it doesn’t work well on mobile, the website will never effectively attract a mobile user following, and that’s simply too large a group to sacrifice. Most importantly, this group isn’t going anywhere:

Mobile Has a Big Role in the Future

PCs are not being entirely replaced by mobile devices. But if the growth now is any indication, the role of mobile devices isn’t going anywhere but up. Maybe one day they will replace desktop devices entirely. Regardless of whether or not that will ever be true, preparing for the future of primarily mobile use of the internet begins in designing mobile friendly websites now. The growth would make it an amateur’s mistake to neglect mobile devices in their website design.

The bottom line is that mobile is a big part of modern life and it can’t be ignored. It’s just as crucial to include mobile devices as it is to build good SEO strategy, which will enable your website to be found by your target audience, and in fact it’s part of building a good website.

Murris has been working full time in the digital marketing industry since 2003. His drive, interest, and success with all things related stems from his overall goal of helping internet users find what it is that they’re looking for when they want it.