3 Extremely Good Ways to Market Your Brand Online

Featured article by Evans Walsh, freelance technology writer

There is no one who is working online today and does not know a thing or two about Search Engine Optimization (SEO) and online marketing. These are two activities that are never separated from each other. SEO is all about gaining traffic by ranking highly on the search engines while web marketing is all about gaining traffic by making content and availing it to people to read. These two activities help each other out. The best part of it all is that you can get both of them done in a number of ways.

As each day passes, there seems to be a new online marketing strategy that is set to improve a brand’s SEO campaigns and also its popularity in general. There are some strategies that have been used and abused over the years to the point that they have become obsolete. There are other strategies which can never fade away regardless of how much you try to kick them out. They are like the cockroaches of nowadays which can survive a holocaust. With that said, let’s have a look at some brands that have been able to make the most of the worldwide web to get their name known out there.

Making the most of content marketing

Mint.com is one of the few companies that realized great results with content marketing. When it comes to content marketing, this company seems to have it locked down to a very simple art. However, that is not really the case. Mint has an army of writers and editors who get the work done. They are all about proper task managementto ensure that they present excellent content right on schedule. As a matter of fact, Mint made great use of content marketing to get their name out there.

One thing that is unique about Mint’s content is that it was not limited to self-promotion. On the contrary, the brand’s content was all about helping individuals learn more about their finances. There are those common problems that people have to fight daily concerning money, thus there are tips and tricks people are looking for to help them manage money and invest wisely. This is what Mint made sure that they deliver to their audience at all times. When your audience discovers that you are the best in that field you are talking about, people will definitely want to engage with you.

What is even more interesting about content marketing is the fact that you are not limited to articles and blog posts online. You can go the Mint way. The company made great use of all types of content from case studies and podcasts to videos and eBooks. Content was being uploaded on a regular basis to ensure that the audience was engaged at all times.

Use social media for the job

There is no web marketing firmthat will ever forget to use social media. In fact, this should be at the top of the list. Social media marketing has shown to be the most powerful tool in web marketing and even Search Engine Optimization (SEO). Most websites receive referrals from social media sites. On top of that, Google and Bing revealed that social signals are among the factors that they consider when they are ranking websites.

What makes social media such a powerful tool? To start with, social media sites have the numbers. You want to reach out to a large number of people, then make use of social media. Facebook alone commands a user number of close to half a billion people worldwide. YouTube, Twitter, Instagram, Google Plus and many other sites have the numbers you are looking for. Brands like Asiana Airlines from Malaysia have made great use of Facebook and reaped impressive returns from it.

Another brand that has used social media very well is Safaricom, the largest telecommunications service providers in East and Central Africa. This company has a really big presence on Twitter. When they have promotions, the Twitterati army is the first to know. If a customer has a problem, Twitter is the place to go for help. There are so many things Safaricom customers are able to do through Twitter and thus the brand continues to grow regardless of the fact that it is the biggest. Social media is cheap, it is easy to use and it reaches large numbers of people. These are just some of the reasons why it is such an amazing tool for marketing.

Proper SEO

The characteristics of your website can also have a great impact on its popularity. PRSA (Public Relations Society of America) is one institution that made use of SEO properly. They wanted to upgrade the PRSA JobCenter’s architecture and improve traffic by increasing visibility on the search engines. The company embarked on a serious SEO campaign. They started out by adding the jobs in various categories which made the site user-friendlier. The next step was to update pages, tags and links wherever necessary. An RSS feed was also created for all the categories that were used. This made it possible for the job seekers to subscribe for information concerning updates that are made.

One of the principles of SEO is site speed. PRSA also made a few tweaks to improve the speed of their website. This in turn increased the performance of the website on the search engines and brought them a step closer to achieving their goal. Link building was employed as well, for instance, a widget that is meant to populate other sites that contain job listings which are powered by PRSA was added. Such link-building tactics brought in direct traffic from various places on the web.

Conclusion

Web marketing is not that difficult. All that you need to do is get in touch with experts who will help you come up with the right strategies to employ in your marketing campaigns. There are multiple strategies that you can employ for web marketing. Each of them is great if it is done well. So, let no one cheat you that you should focus on one marketing strategy. With proper task management you can handle a number of online marketing approaches effortlessly.

Author Bio:

Evans Walsh is a freelance content writer with more than one decade experience in the field. He has written many articles on Technology, web design, web development, internet, SEO, etc. In his spare time, he conducts research on various topics and publishes good articles such as this one.