Large European Retailer Uses IBM Big Data Analytics Cloud Suite

IBM announced that wehkamp.nl, one of the Netherlands’ largest online retailers, is using IBM cloud-based big data analytics offerings.

IBM recently announced that wehkamp.nl, one of the Netherlands’ largest online retailers, will use IBM cloud-based merchandising analytics to manage markdown pricing to better meet customer demand and improve profitability. With the addition of this solution, wehkamp.nl takes advantage of IBM’s cloud suite of marketing and merchandising solutions, resulting in a more personalized shopping experience, improved overall service levels and margin and revenue growth, Big Blue officials said. Headquartered in Zwolle, Netherlands, wehkamp.nl caters to a digital customer base, with 51 percent of new customers ages 35 or younger. With more than 122 million visitors to their site in 2012 and more than 15.6 million products sold, wehkamp.nl relies on big data and analytics to provide their customers with a personalized and tailored online shopping experience.

An existing IBM Digital Analytics, Cross Channel Marketing and Customer Experience Management customer, wehkamp.nl will now add capabilities from IBM’s Price, Promotion and Product Mix solutions that will help wehkamp.nl to maximize profitability and improve inventory productivity for items that have entered the clearance process.

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