3 Social Media Marketing Tips for Contractors

Featured article by Calvin Paige, Independent Technology Author

Social media is a fast-growing, more global version of the neighborhood “word of mouth” method of spreading the word about your business. Because social media requires a two-way conversation, its purpose is meaningless without dialogue. Its main objective is to build strong connections between the brand and the consumer.

Social media’s purpose is building rapport with customers by revealing who is behind the brand or product. Social media is another way to put your name at the forefront of your industry and increase your client base. Through avenues including Facebook, Twitter, blogs and videos, you can post information to prospective or current clients and gather feedback directly from them. This is a great way to not only build brand awareness, but make some adjustments to your product offering.

So how do some contractors get a lot of clients through social media and others don’t? The secret is the techniques they’re using. Here are some of the ways you can improve your social media marketing efforts.

Advertise in the Local Paper

A lot of contractors still use print to advertise their service. Print used in conjunction with a nicely built social media page can get you tons of new prospects. Having your business advertised in a local paper is still one of the most powerful local marketing tools you can use. You could use your ads to attract more people to your social media page and start building a following. But don’t just put your social media page in small characters at the bottom of the page, make sure that it is prominent with a clear call to action.

Have an Online Presence

With the advent of technology, most people tend to search the internet for a lot of things. This includes looking for a general contractor to work on their project. So, it’s essential that you get a professional general contractor website before you even start your social media marketing efforts.

Your website can include some of your previous work, licensing proof, insurance proof and other documents that might be asked by potential clients. At the end of the day, your website should serve as your main medium on how your clients can contact you. You could use your front page as a billboard for your Facebook and other social media pages and offer incentives to encourage your prospects to visit them.

Send Some Direct Mail

Who says direct mail is not used anymore? Some general contractors use direct mail to let potential clients know about their business. It is also a way to communicate with your clients and inform them of new services or time limited deals. The advantage of using direct mail is that it allows you to connect with your potential clients through a more direct medium. You can find addresses on directories, but you could also push your mailing list through social media.

Conclusion

Social media can be a very powerful tool for any contractor, and it is one of the most cost effective marketing tools around when used right. Make sure that you connect with your social media followers online and offline, make your online presence felt and use your website as a conduit for your social media page. And, don’t be afraid to use print to push your social media page as well.