2011: Airlines Set to Evolve Operations and Service Levels or Perish

Progress Software, a leading software provider that enables enterprises to be operationally responsive, has predicted that airlines will have to evolve and adapt or perish through 2011. The warning comes from Joshua Norrid, industry vice president, Travel and Leisure, at Progress Software, who also cautions that the ever continuing external pressures will see airlines become much more responsive in their operations and customer needs, in order to survive.

Based on feedback from customers, as well as its own travel industry research, Progress Software sees five key trends set to impact the airline industry over the next decade.

1. Partnerships, Code Shares, and Alliances to grow at speed and scale: According to published airline alliance data, between October 2009 and September 2010, code share and alliance related services accounted for nearly half of overall business for several major global airlines, a clear signal of the importance of enhancing the flow of transactions across multiple reservation systems and doing so more dynamically.

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