Why is Instagram an Important Tool for Business now?

Featured article by Amy Fischer

Do you know that there are more than 500 million daily Instagram users? Who would have thought that the platform initially used as a medium to share pictures would emerge as a popular business platform? Marketing and promotion are the pillars of any organization. Every business owner desires to reach out to maximum customers. What could be better than using a social media platform like Instagram, which has more than 2 billion users? These users are from various demographics, and hence, are a potential customer base for many companies. If you have not yet given a thought to rapid Instagram growth, it’s time to restructure your marketing strategy. This article explores why Instagram is an important tool for business promotion.

1. Reach out to the target customer– Staying ahead of the league is important for every business. The growing competition in the market has pushed the companies to adopt newer ways to give them a competitive edge. Adopting newer methods of promoting the brand and reaching out to new and existing customers is paramount. Since its launch in 2010, Instagram has seen a whopping rise in its user base. Thus, it has become one of the most popular platforms for companies to market their products and services to their target customers. And when we are talking about companies, both new and established names in the business are taking advantage of Instagram for Business.

2. Not restricted to business niche– When we say that Instagram is a good platform for businesses to promote themselves, we mean every business niche. Whether you are working in fashion and lifestyle, or real estate, or education, Instagram has people having different preferences, all you need to do is adopt the right strategy to reach out to your customer base.

3. Establish a personal connection with the customer– Customer is the king, and Instagram gives you an opportunity to make your customer feel like one. Using Instagram, you can not only reach out to your customers but respond to their queries and interact with them easily. This helps in establishing a personal connection. To escalate this process, any companies collaborate with influencers who have a good following. This helps in establishing credibility and trust amongst the customers.

4. Enhance profitability – Every company wants to make money; and with Instagram, you can not only attain your target but also exceed it. With the right strategy, you can reach out to your customer base, promote your product, and enhance sales. With the business account feature of Instagram, you can add commercial posts with a price tag or link that will encourage users to make a purchase. Also, it has been seen that around 72% of Instagram users make purchase decisions based on what they have seen while browsing.

Concluding thoughts

Now that you are aware of why every business today uses Instagram, you must also consider Instagram for business without delay. If you are already using it but not reaping benefits, then you need to work on your Instagram strategy. Adopting the right strategy is going to help you make your business profitable.