Featured article by Peter McAllister, Marketing Enthusiast and Independent Technology Author
These days launching a blog is easy and doesn’t take any significant amount of technical skill. However, it takes more than a functioning site and ability to write to make your blog successful. In order to monetize your blog or gain any kind of significant credibility you have to take the tie to effectively market your brand. In this article we give you the top 5 ways to market your blog in 2019.
Make your Site User Friendly
If you want to successfully market your blog then your site needs to be user friendly. There are many ways you can achieve this. First, make sure that your site is easy to navigate. Your navigation bar is a crucial asset to your blog so you need to make sure it’s not overly clunky and that it is easy to read. If your audience has trouble navigating your site it is likely they won’t return.
Choose your fonts and colors carefully. Your blog needs to be appealing to the eye but it also needs to be clear and easy to read. Finally, make sure there is an area where you can personally engage with your audience, whether it be through comments on blog posts or through testimonials. Your customers need to be able to contact you and feel as though their voices are heard.
Create Quality Content
When you are learning how to start a blog it is crucial that you pick a topic you know you can write 50 or more blog posts for right now. Regular quality content is sure to keep people coming back to your site. Keep your content relevant and fresh by creating posts that contain new ideas and information your audience hasn’t seen yet. Cut out the fluff while providing subscribers with a range of original content.
Optimize your Content for Search Engines
If you are a beginner blogger or you are working on building your SEO skills make sure you read research SEO tips for new websites. Search engine optimization is the process of maximizing the quality and quantity of your sites traffic through organic search results. Incorporating the right keywords and key phrases in your content will improve your organic traffic and your chances of ranking high in search Engines.
Utilize Social Media
Expanding your social media reach is one of the most effective marketing tools for your blog. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest are great ways of promoting and marketing your blog. These free marketing sources benefit you blog in many ways. First, they are free. Social media platforms allow you to engage with your audience on a personal level and share your content with large audiences. If you build trust and relationships with your followers they are more than likely repost your content and share it on other platforms.
Engage with your Audience
Relationships go two ways so in order to get something from them, you have to be willing to give. Do you want people to share and comment on your content? If so, you must be willing to share and comment on theirs first.
If you take the time to engage with your audience you will develop authentic relationships that will continue to grow. People will be more willing to subscribe to your email lists and provide you with useful feedback if they feel like they can trust and be heard by you. If you go out of your way to help others and provide useful content, they will be more willing to share their contacts with you.
