Featured article by Alex, Digital Marketing Specialist
Social media posts are meant to attract the audience. The kind of audience that is present on social media is more into visual content. Since every business has a social media presence now, there is a cut-throat competition on the platform.
Social media presence be it a clothing brand, food chain, or any other brand, is now a prerequisite for an effective digital campaign.
To make your posts stand out, one has to make their posts visually appealing. There are many tools that can do the job. But not everyone is adept at Photoshop or Illustrator.
You will be surprised to know that there are many tools out there that can help add stardust to your post. These tools are easy to use, and many of them are available free of cost.
So, thanks to VM Interactive, a London Based Digital Marketing agency, here are top three free designing tools that can make your social media posts attractive.
Here, have a look:
Canva
Whether it is about resizing a photo or creating a canvas of customized dimensions, Canva saves the day. Canva is a free designing tool that has multiple templates to work with. The platform has a separate social media post designing template.
There are free animated pictures, texts, and other decorative tools available. The platform allows easy drag-n-drop designing. You can upload pictures, resize them even add an image over the other. If you have no basic knowledge of editing an image, Canva should be your go-to tool to prepare basic yet compelling designs for your social media posts.
You do not even have to prepare a canvas of different social platforms as Canva already has templates tailor-made for Facebook, Instagram, and Pinterest according to their dimensions. The platform also provides you with the option of customized dimensions.
Pablo
Pablo is another popular tool that allows a plethora of options when it comes to designing social media posts. Like Canva, Pablo has templates for different social media platforms. From the makers of a popular tool called buffer, Pablo is straightforward to work with.
It offers a range of royalty free images that you can use. Use them as it is or edit them, your call. The images are of high quality and belong to a plethora of genre. You can also resize the images and use them as per your requirement.
You can also add text to the image post as its caption. The text can be added as a heading under the ‘header’ or a ‘caption’ under the body.
Once you are done creating your post, you can either download it or share it right away to the social platforms such as Facebook, Twitter, Instagram, etc.
You can easily search the images in the keyword search. Pablo has images from the Unsplash and Pixabay.
Adobe Spark
Every tool with Adobe attached to its name is a tool bound to do wonders. Adobe Spark is one such tool created to bedazzle social media posts. It is a free tool used by even the experts of graphic designing.
The tool has a vast media library with images from various genres. These images are royalty free and can be edited.
Adobe Spark has several pre-designed templates as well. These templates are specially designed for social media posts. You can use from different design types, i.e., Facebook post, Facebook cover, posters, etc.).
What sets this platform apart from others is the additional features that it offers. It comes with two additional project types, i.e., pages and videos. This allows you to prepare web pages that you can use for your website. You can even directly share the web page. The video template enables you to tailor videos for ads, presentation, etc.
However, there is a catch. Every design you prepare will have the Adobe Spark logo at its right bottom. But the logo is removable. You can get rid of it. So, do not forget to remove the logo before posting on social media.
Although the platform is basically free, you can unlock premium features using its monthly plan.
Social media posts ought to look as aesthetically appealing as possible. Even the Search Engine Optimization specialists like Healthy Links stress over the need to have a compelling design for your social post so that optimizing it generates better results.
You can find a range of free designing tools online, but these three can facilitate you the most.
