SOURCE: Insurance & Technology
It may be an exaggeration to say you can’t manage what you can’t measure, but it’s certain that if you can measure it, you can manage it better. That is the premise behind business intelligence (BI) — the technology-driven identification, aggregation and analysis of data to support decision making and process optimization. BI can be applied selectively to any business problem, but it also enables the use of data to inform all business decisions, from front-line tactics to the highest-level strategic decisions.
