Featured article by John Guevara, Outreach Specialist and Content Editor at LD SEO Sydney
No matter what the crisis happens to be, with the right mindset and the right approach, there is always something positive that can come from it, and CoVid-19 is no different. The current crisis has seen businesses forced to close, people lose their jobs and the pause button has very much been pressed on almost everyone’s lives. This however does not mean that there are no opportunities out there and if you ask any Facebook advertising agency, this is one of the best times in which to double down on your social media marketing.
There is a right way to do this for businesses, and here are some strategies which are worth employing.
Charity Marketing
This is a time when the world must come together as one to help everyone in society and that includes businesses. This then presents a great opportunity for businesses to show off their charitable side, to help others and to gain some credit from the public for doing so. Businesses doing well should be able to help as many as possible and if they are able to form it in a collaborative way which will see the public and the business coming together to help.
Grateful
Another successful marketing model is gratitude, and this is also one which is helping many businesses to improve their branding and win customers over. For example we are seeing restaurants who are offering free meals to healthcare workers and such, this is a wonderful idea which, beyond marketing is beneficial for the community, and then of course there is an additional bonus of looking good in the public eye.
Topical
You have to keep things topical when you launch your social media campaign otherwise it will fall flat. For example if you have a travel company then there is little point putting together montages of luxury locations whilst everyone is on lockdown, it has to reflect the mood. This challenges you to be creative with your ideas so that you can show people the optimism that we’ll be out of this situation at some point, whilst reminding them who you are and what you do.
Togetherness
There also should be a real feeling of inclusivity with your marketing strategy, especially if you are aiming it at social media. Now, more than ever before, people are coming together and doing all they can to help one another, and if you can give your marketing strategy that same feel to it, you are going to be able to count on a lot more traction and support as a result.
What you have to remember right now is the volume of people who are online is incredible, but you will only be able to win them over if you frame your social media marketing strategy in the right way, with the right voice, and with the right mood. If you miss the mod then you will run the risk of not only losing the chance to make an impression, but also misjudging things entirely and appear as though you are taking advantage.
 About the Author
John Guevara is an Outreach Specialist and Content Editor at LD SEO Sydney. He is the adventurous type and is never afraid to take on new challenges. He likes tech-related stuff but is also crazy about cars and motorcycles. He has been in the Business Process Outsourcing Industry since 2008 having served as a Customer Service Representative, Quality Assurance Manager, Project Manager, and Operations Manager.
