Salesforce.com is hoping to grow the use of its enterprise social networking services by adopting a Facebook-like model that lets anyone in a company invite their colleagues to collaborate on projects at no additional charge.
Salesforce.com, whose core business is supplying Internet-based sales and customer relationship management software, introduced the social invitation model, called Chatter Free, Tuesday at Dreamforce, Salesforce.com’s annual San Francisco user conference. Chatter Free is available to any worker within a company that licenses Salesforce.com’s services. Individual workers do not have to be licensed Salesforce.com users to join the social network.
