Featured article by John Guevara, Outreach Specialist and Content Editor at LD SEO Sydney
The very first SMS message was sent way back in 1992 and throughout the 90s and the early 00s we heavily used this messaging system to stay in touch. Once the smartphone emerged however and we began to see web based instant messaging services such as WhatsApp, iMessage and Viber, the SMS almost became obsolete. Despite the fact that people no longer use SMS to keep in touch with friends and family, the messaging system presents a wealth of opportunities to businesses and email SMS is one of the most frequently used methods, which has become vital to many companies. Let’s take a look at how these tool can help businesses.
Marketing
One of the keys to marketing in the modern world is staying in touch with your customers on a personal level and this is exactly what you can expect when you use an online SMS platform. Once you have sufficient contacts who have opted in, you can stay in direct contact with your customers through SMS, ensuring that you offer that personal touch, and in turn showcasing what the company has to offer by way of promotions or info.
Staff Communications
If you need to get a message around your workforce quickly then email to SMS is the ultimate way to do exactly that, ensuring that everyone picks up the message right away. An email can’t promise that everyone will engage, but an SMS that goes straight to the phones of your workforce that will all but guarantee that it is seen moments after it has been received.
Emergency
If your business is hit with an emergency situation and you need to quickly get the communication out to the key stakeholders in the business, this is the best way to do it. In an emergency situation, no matter what it is, every second helps which is why sending people messages through SMS is the ultimate way to put the call out for help and support.
Admin
Admin tasks are also made infinitely easier with an online SMS platform and you can utilize the service to make appointments and manage the calendar. Appointment reminders can easily get buried in someone’s email inbox, so reinforce the importance by sending it through SMS, for a more personal touch which will serve better to remind the person of the appointment that they have.
Deliveries
Adding an SMS service for your customers to be notified when heir package has been delivered or shipped is a great way of keeping them in the loop and offering an extra level of customer service. This approach will also help to remove issues surrounding the receipt of goods, and customers love having a service like this when they are receiving their products.
As you can see, SMS has certainly reinvented itself and what was once vital to our personal communications, has since become an important tool in the business world, and your company can really get a great deal out of using such a service.
 About the Author
John Guevara is an Outreach Specialist and Content Editor at LD SEO Sydney. He is the adventurous type and is never afraid to take on new challenges. He likes tech-related stuff but is also crazy about cars and motorcycles. He has been in the Business Process Outsourcing Industry since 2008 having served as a Customer Service Representative, Quality Assurance Manager, Project Manager, and Operations Manager.
