Featured article by Jessica Wilson
Have you ever noticed just how many businesses and brands are popping up on Instagram these days and want to know why they are marketing in this way? Do you have a brand-new Instagram account for your business and want to know what you could be doing to make it grow?
Instagram is the fastest growing social media platform, and it’s not just for selfies anymore. Brands are using Instagram to reach new audiences with fun, engaging content that they would never have been able to capture on other platforms. Despite its rapid growth in popularity, there are still some brands who aren’t quite sure what kind of content works best for them, or why their engagement never seems to pick up.
Brands can use a variety of methods, including contests, giveaways, and other incentives to grow their reach. They can also leverage hashtags by using them in posts that are relevant to what they offer, or posting them at strategic times that align with major events. Using Instagram to market is not an easy thing to do, so for brands that need help, here are a few things you need to do.
Use Analytics Â
As a business, it can be tricky trying to market on social media if you don’t know what your audience likes and dislikes, or if you don’t know who you are marketing to. Instagram quickly realised this and has allowed for businesses to have access to a tool that will help them with this problem. This is the analytics.
Analytics are a great way to understand your audience. not only can you see how much engagement you are receiving and how many followers you have gained, but you can also see other things that are incredibly useful when it comes to knowing your audience such as what kind of content they will engage with the most, what parts of Instagram they make use of the most, and even what times they are most active on the platform. This will allow you to create content that is specifically catered towards your target audience, encouraging more engagement and growth.
Try Out an Influencer or ServiceÂ
With a platform so incredibly larger, it’s not surprising that some users have managed to grow their following to the millions. These are who we refer to as influencers. Influencers see posting to Instagram as their job and source of income, and will work with businesses and brands as a way to make some money. Collaborating with influencers is a fantastic idea for businesses or brands because it gives them access to these massive audiences. However, it is important to note that this can get expensive very quickly.
If you don’t have a big budget to spend on an influencer, then you could also think about trying out a service like Growthoid. Growthoid is an organic Instagram growth service that will help you to grow Instagram followers with much less effort. If you are looking to grow your account organically, this is definitely a good option.
Hashtags and Engagement Â
One tool that far too many businesses and brands seem to neglect or forget about is hashtags. As a business, hashtags can be incredibly useful when it comes to growing your account, especially if you know how to use them correctly. They will allow you to extend your reach so much further. When using hashtags, you always want to ensure that you are only using ones related to your content, and of these, you should choose the most popular in order to reach the most number of people.
Another great way to grow your brand and account is by engaging with people. Engagement is key when it comes to social media marketing and one of the best ways to encourage it is by engaging yourself. It is also a great way to create more brand awareness.
Post Entertaining Content Often   Â
Instagram is first and foremost a social media platform where people come to be entertained, and you should do just this. As a business, you may be tempted to just post about your products that you have available, but no one wants their timeline to be filled with products, they want to see things that are entertaining and interesting. Every now and then you should change it up and post something related to your content, share other users’ content, and even try sharing videos about what goes on behind the scenes at your business.
