How to make Your Mobile App an Effective Marketing Tool

Featured article by Peter McAllister, Marketing Enthusiast and Independent Technology Author

In this digital era, every business owner prefers mobile apps as their primary marketing tool. How so? Well, who wouldn’t want to increase their brand’s recognition? How about engaging the customer through reverse communication? And, when a potential customer searches for a product or service while on the go, a mobile app provides the perfect platform for it. Then, how do you tap into this great marketing potential of mobile apps? Here are some quick tips: –

Add Value to Your Customers

Mobile apps can provide services that are missing in mainstream industries. Picture this. At least 90% of customers using their phones to access the internet do so via mobile apps. It is an enormous marketing opportunity. Then, come up with a plan that ensures your mobile app is more than a promotional tool. For example, a customer can use a mobile gaming app that connects to social media platforms. In turn, they get to share their winning tactics with friends and family. And, you get to expand your mobile apps’ reach beyond your current customers. Better still, use the app as an affiliate marketing tool. This way, your loyal customers can make a commission recommending your services to others.

Load It with Rich, Consistent Content

Note, a mobile app’s marketing dwells on the microcosm. That is, its features are differentiated to appeal to varying users in unique ways. That way, it must have enough content to appeal to the larger mass distinctively. To do this, make sure you stay up to date with the users’ reviews. Then, use such comments to improve the app’s deliverables. Second, link the app to your existing website for unlimited access to fresh content. Before linking the app to your website, ensure your website management is tip-top to guarantee optimal visibility.

Use Mobile App Analytic tools

Now, no matter how great you improve your mobile app, it will have no impact if the customers don’t know it exists. Hence, come up with clear strategies to get your mobile app to your customers’ doorsteps. First, select the right app store for your mobile app. Then, stay abreast of the latest technologies in mobile applications. Third, choose between a native app, web app, and a hybrid app for optimal user experience and accessibility.

Incorporate Your Loyalty Program in the Mobile App

Did you know brands like Starbucks can ditch the plastic loyalty cards and opt for mobile apps instead? Yes, since customers can make orders and enjoy rewards without the need to carry more cards. Second, unlike plastic cards, your consumers get to share their experiences. They can receive real-time notifications on the latest promotion. Plus, they can sample product and service recommendations based on their buy history. Besides, their accumulated points are eligible for instant rewards. Hence, it is a convenience that will unsettle your competitors.

Conclusion

Note that, once you make your mobile app to a marketing tool, you will be able to minimize on your marketing costs and use the saved money on executing other company goals. Also do not forget to let your mobile app be visible in the social media platforms.