Have you relied heavily on spreadsheets or Microsoft Outlook to manage your customer accounts? If so, how has this worked over time as your business has grown? Do you find yourself spending more time managing the system than you do your customers? If this is the case, it may be time to look to a more robust solution.Â
This Soffront blog focused on this very issue, highlighting the challenges that can arise when we try to manage our customer relationship management (CRM) platform on our own. And, while it seems like you have control over a simple and easy-to-use solution, it really can’t compare with cloud CRM applications.Â
