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Business intelligence (BI) solutions have always been considered an enterprise service. Aggregating data, analyzing reports, and forecasting results have been luxury only midmarket or larger companies can afford. But a recent study from market research firm Techaisle shows that SMBs are beginning to use BI to better understand their businesses, and early adopters of this increasingly affordable technology are all potential clients. According to the study, 22 percent of SMBs use BI and another 27 percent are planning to in the next year. Cloud business intelligence usage is expected to jump 47 percent in the next year.
In this Q&A, Anurag Agrawal, CEO of Techaisle, sits down with ChannelPro-SMB’s Web Editor, Elaine J. Hom, to discuss the opportunities for SMB channel pros in the BI market. Thanks to cloud adoption and the increasing dependency on smartphones, channel partners can easily provide a number of services, including cloud-based BI products, customized BI dashboards, and mobile integration.
