Featured article by Cathy Carter, Independent Technology Author
Does your digital marketing strategy include email campaigns? Get to know the best mass email marketing platforms, which are best suited for SMBs.
Email marketing is still a critical tool that businesses use to market themselves online.
The average return on investment is $38 for every dollar spent. That’s an ROI of 3,800%!
If you offer a B2B service then mass email marketing is even more crucial. Forty percent of B2B companies say their email newsletters service is essential to their business.
Sending large numbers of emails can’t be done using normal email apps. It takes specialized email marketing software to send and track your marketing messages.
In this article, we cover the best email marketing service providers.
1. Constant Contact
Constant Contact has offered its robust mass email service since 1995. But why do 5 million customers continue to use them today?
Its simple drag-and-drop interface lets you create professional templates in minutes. Everything is optimized and the responsive design ensures your emails look great on any screen size.
The powerful trigger system sends automatic responses when your customers click on certain links. The software also sends non-openers a reminder email after a set delay.
There are several plans to choose from and you get a free month trial.
2. Mailchimp
Don’t let the cartoon branding fool you.
Mailchimp is an all-in-one integrated marketing platform. It offers mass email marketing but also social media management and tracking analysis.
Mailchimp offers a simple way for you to integrate your customer lists.
You can manually import a spreadsheet of customers. Better still, use third-party Mailchimp Outlook integration tools to automatically sync your contacts.
Mailchimp is also FREE if your list is below 2,000 subscribers!
3. SendInBlue
This service provides email, SMS, and chat facilities to communicate with your customers.
It’s a multi-layered Customer Relationship Management (CRM) app that manages everything for you. You can segment your clients into groups and use your website to track them.
Facebook Ads combine with your targeted emails to bring customers to landing pages on your site. It costs nothing to send up to 300 emails a day or $25 for up to 40,000 emails per month.
4. GetResponse
You can try this GDPR compliant email marketing software free for 30 days. But one powerful feature that sets it apart is its webinar app.
You can integrate webinars with your website to communicate with your customers directly online. Instant messaging, video calls, file sharing, etc. are all available. You can even share your screen to provide product information or support.
5. Drip
Drip is a marketing eCommerce CRM platform. It shows a customer’s journey, providing timelines of engagement.
Drip connects with popular eCommerce software like Shopify and WooCommerce. It provides a mailing list service but personalizes the experience.
There’s a 14-day free trial available and you can grab an online demo with an expert.
More Than Mass Email Marketing
Now you know the top mass email marketing providers it’s time to discover other IT services for your business.
Read more articles relating to cloud computing, data analytics, and security on our website. We’re constantly adding the latest news on the world of tech.
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