First Patient-centric Point-of-Care (POC) Marketing Analytics Solution Significantly Increases Accuracy of Campaign Measurement
December 4, 2013 No CommentsDoctor’s offices, where patients are primed to receive healthcare information, are a fast-growing point-of-care (POC) marketing channel, for everything from unbranded disease education to branded product advertising. However, traditional POC campaign measurement has been physician-centric, making it difficult to accurately measure patient impact and impossible to benchmark against other direct-to-consumer vehicles.