Inside the Briefcase






Briefcase Highlights


Featured Blogs

Are You Making These 5 Mistakes In Your Like4like Marketing Strategy?

April 10, 2017 No Comments

Instagram can be a great way to build brand recognition and to market your business. A lot of businesses are embracing this platform and using it to stay engaged with their customers. You can use thisplatform to pique the interest of potential customers and to increase your product sales.

Blogs, Featured Blogs

3 Popular Blogging Myths Demystified

April 7, 2017 No Comments

We all have our reasons for blogging. Some people do it to express their ideas to the world. Others are just there for the comments and positive feedback from readers. Yet still, there are those who blog for business, period. However, regardless of your reasons for blogging, everyone grapples with the same blogging hurdles; all-time myths surrounding this realm. If you find yourself struggling to deliver content to your eager audience, you have probably fallen for one of these common myths doing rounds on the internet today.

Blogs, Featured Blogs

Is Amazon Go a sign of the downfall of a retail workforce?

April 5, 2017 No Comments

Amazon debuted its latest retail concept this week, a cashless and cashierless shopping experience. But what are the lastng impacts on America’s workforce?

Analytics and the Cloud: What Your Small Business Needs to Know

March 31, 2017 No Comments

Properly leveraged data can be the difference between success and failure for a small business. However, purchasing the necessary IT infrastructure and talent to analyze and report on the state of your business is costly. It is also essential to use the correct tools. 88% of traditional spreadsheets have errors, which could critically impair your decision making in this fast paced world. Small businesses will often mistakenly focus on vanity metrics like sales finalized or raw page views, and often fail to dig more deeply into their data.

Blogs, Featured Blogs

Top 10 Salesforce Tips to Make the Things Simpler

March 23, 2017 No Comments

Enhancing a cloud powered business requires more than just giving our people to access new systems. Based on this the important application like Salesforce is too central to our bottom line Business benefits. There is separate Salesforce admin certification program where you can learn from A-Z tips of Salesforce. There are 10 best practices based on talking and working with clients lets discuss as below in detailed.

Blogs, Featured Blogs

Top 5 Tips To Avoid Fraud For Small Businesses

March 15, 2017 No Comments

Fraud is a big problem for businesses right across America. A report for the Association of Certified Fraud Examiners found that, on average, businesses lose about five per cent of their revenue from fraud. Small businesses bear the brunt of this disproportionately too, with a 28 per cent higher average median fraud cost for organizations with fewer than 100 employees.

Blogs, Featured Blogs

Scale Your Business With These SEO Growth Hacking Techniques

March 9, 2017 No Comments

It is not at all possible to survive in this competitive market if your website has very less number of visitors. For a number of companies, online business is the way through which they are attracting larger revenue. The main reason why people prefer to shop online is because they get the best value for the product or they are sure to find a discount deal. So if you too want to reap the benefits then simply creating an attractive website is not enough. You need to have some strategies in place which can help you leave a footprint on the search engines.

Blogs, Featured Blogs

3 Innovations That Are Changing Brand Recognition in Small Business

March 6, 2017 No Comments

Tweet Featured article by Jennifer Livingston, Independent Technology Author A lot of people wonder why Apple became so successful. Why is it that most Mom and Pop stores do not explode into Walmart? There is an underlying principle that undergirds all business success. If it can be identified, all the wasted time that most people […]

Blogs, Featured Blogs

What Video Marketing Can Do to Improve Your Rankings

March 2, 2017 No Comments

Video marketing is one of the most effective ways to improve your search engine rankings. This has been true for quite some time, but many businesses still overlook this strategy. Videos are good both for engaging your audience and for SEO. Not only can you rank your videos on YouTube and other video sharing sites, but videos can improve your website’s position in the search engines.

Blogs, Featured Blogs

6 Reasons for using an effective search engine on Instagram

February 27, 2017 No Comments

Marketing of products and services has become more effectual on the internet. This is due to the huge number of people that are using the internet for various activities. Online marketers must have a huge command of the various social media sites for them to be effectual. This cannot be possible without using effective search engines. Below are reasons for using an effective SEO.

Blogs, Featured Blogs

And the Oscar goes to… Cybersecurity!

February 23, 2017 No Comments

The Academy Awards “Oscars,” is one of the major film industry awards for excellence in cinematic achievements. In anticipation of the 2017 Oscar awards, we created our very own Oscar-style references highlighting major cybersecurity events that took place in the past year.

Blogs, Featured Blogs

Convert Online Shoppers into Online Buyers with These E-Commerce Solutions

February 10, 2017 No Comments

Every online marketer and web store owner will tell you that the key to success is conversion. Not everyone will take the time to tell you exactly what it means or how to accomplish it. Let me start this off by saying that the simple definition for that term in this context is compelling website visitors to buy the product(s) or service(s) you’re offering.

Blogs, Featured Blogs

3 Tech Startups to Pay Attention to in 2017

February 1, 2017 No Comments

2016 has come and gone, and we’re moving into a new year. Many companies are looking ahead toward what they hope will be a prosperous future, and there are a few promising tech startups that you should pay attention to in 2017. Not only do they offer useful products, but they also have potential in the industry.

Blogs, Featured Blogs

How To Create A Powerful Digital Marketing Strategy That Works

January 30, 2017 No Comments

From designing, SEO to content marketing and analytics, it can be daunting to figure out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy that defines your business needs and the goals to accomplish them. It depends on the scale of your business, your strategy might include multiple goals and many other things but the focus remains on how to meet those objectives

Observations Serving Enterprise Financial Services

January 23, 2017 No Comments

In 2016 I had to privilege of consulting with about a dozen major financial services organizations from Toronto to Charlotte, and it is evident that there is a strong need for these highly regulated business to adopt an increasing amount of new technology. 

Blogs, Featured Blogs

Gartner Magic Quadrant 2016

January 16, 2017 No Comments

A new Gartner Magic Quadrant report shows Nimble solidly in the “Leaders” category for General Purpose Disk Arrays – in fact, Nimble is the industry leader in “Completeness of Vision”.

SPTechCon: The SharePoint Technology Conference – April 2-5 in Austin

January 11, 2017 No Comments

Use code SHAREPOINT for a $200 conference discount off the prevailing rate of a 3-day or 4-day pass.

Overcoming The Biggest Disadvantage Of The .NET Framework

December 22, 2016 No Comments

Whether you’re developing for the web, the desktop, or your business’s backend, the .NET framework is one of the best development platforms available. An open-source, general-purpose development platform created by Microsoft, it offers seamless support for the use of multiple languages, horizontal scalability, a consistent programming model, and easy application deployment/maintenance. In other words, there are plenty of reasons to love what Microsoft’s created.

Blogs, Featured Blogs

What is the Future of Television?

December 12, 2016 No Comments

The world of television has been changing since the very concept saw the light of the day. This is true both from the aspect of technology and content. The change has been gradual for a long time but in the last decade or so the rapid growth of technology and the rise of video streaming has significantly sped the changes and it seems that we are currently experiencing a real revolution of television. Let us discuss is this completely true and what the future holds for the entire concept of television?

Blogs, Featured Blogs

Marketing content based on the audience psychology is the new SEO technique

December 1, 2016 No Comments

SEO campaigns have to be liked by search engines as well by the audience. Google too attaches lot of importance to what the audience likes. This is the reason that content is at the heart of SEO campaigns and how good you are in content marketing is critical for SEO success. In order to make content likeable for the audience it is necessary to study the minds of the audience closely. Content has to be developed and presented in a way that attracts the audience. Read on to know more about ways of knowing the mind of the audience.

Blogs, Featured Blogs

Big Data Can Save Lives – We Just Need to Use It

November 21, 2016 No Comments

Big data is something most of us associate with business servers and storage, but it is becoming a very important driver of almost every field. It doesn’t matter if you’re in business, manufacturing, research and development, or any field in between, big data is likely part of your strategy.

Blogs, Featured Blogs

BYOD Movement to Double in Next Five Years

November 21, 2016 No Comments

Over the last several years, BYOD (Bring Your Own Device) has become common practice in businesses large and small across the nation. With smartphones, tablets, and laptops becoming increasingly popular – and capable – many businesses find that not only is it easier to allow their employees to conduct business from their personal devices, but that many employees actually prefer it this way. Perhaps it should come as no surprise then that many experts expect adoption of the practice to double over the next five years.

Blogs, Featured Blogs

How to Get the Open Source Job of Your Dreams

October 26, 2016 No Comments

Think about many of the hottest technologies in enterprise technology today – Docker, OpenStack or Hadoop. It’s not a surprise that they all have open source roots. We’ve been fortunate to work in an industry that continues to get more popular over time.That popularity reached new heights recently through the 2016 Open Source Jobs Report from the Linux Foundation reporting that 65 percent of hiring managers say open source hiring will continue to increase more than any other part of their business over the next six months.

Blogs, Featured Blogs

Establishing Your Niche in an Oversaturated Cloud Market

October 25, 2016 No Comments

While the rapid growth of the market is generally seen as a benefit to cloud providers, the uptick could also introduce some challenges. The success of the cloud industry has attracted many businesses, creating a crowded market. This oversaturation must drive businesses to establish an expertise and hone in on a smaller segment of the market. By doing this, brands will differentiate themselves from others and gain clout in the smaller subset of the industry.

Five Basic SEO Questions That People are Embarrassed to Ask

October 25, 2016 No Comments

It is possible that your website may not appear in search engine results? Even if you have been experiencing good traffic to your website, one day it may just stop. You will not receive any warning for this, but every single page of your website will vanish from Google as though you were never present on Word Wide Web.

Blogs, Featured Blogs

Gartner Application Strategies & Solutions Summit 2016, Dec. 6–8 in Las Vegas

October 18, 2016 No Comments

Dec. 6–8 in Las Vegas – Register with priority code GARTITB and save $200 off the standard registration rate

Google Assistant: Is It the Best Humanized Virtual Assistant?

October 11, 2016 No Comments

Artificial Intelligence is one of the fields of information technology sector which has been witnessing a rapid growth over the last 5 years. We saw Google Now, Siri and Cortana being loved by common people all over the world and also the battle between tech giants such as Google, Apple and Microsoft to offer a unique solution to the end users by enhancing the capability of their respective AI systems. So far we know that Cortana, Alexa, and Siri are virtual assistants with female personas, except Siri, as it can be both man and woman.

Blogs, Featured Blogs

How Building Cars With the Newest Tech Could Save Automakers Money in the Long Run

October 4, 2016 No Comments

Historically speaking, maximizing the gas mileage of vehicles is a responsibility that has mostly fallen on the shoulders of consumers. Sure, manufacturers have always paid lip service to the idea, but generally hesitate to embrace newer and more fuel efficient technology. With the onus on them, drivers have been the ones to learn efficient motoring techniques, like the ones taught in a good driving safety course.

Blogs, Featured Blogs

Why Your Customers Are So Important To Your Business’s Success

September 26, 2016 No Comments

We love heroes. Independent of discipline and genre, we as a society tend to prop up and revere those among us we see as visionaries and heroes. I suppose deep-down many of us wish to be a hero and it gives us all a high bar to hit – something to strive for. This is no different than product development. Think about Steve Jobs and Jeff Bezos. These leaders are revered, sometimes to the point of worship, for their excellence in knowing what customers want and just building it. It’s as if they know more about what we want than we do. Hence, being just like them becomes the goal for a lot of product people.

Blogs, Featured Blogs

7 Quick Tips for Developing Your Mobile App

September 20, 2016 No Comments

Often the initial app idea is followed by developing a concept and then coding the first prototype, but what next? Without some basic considerations, experience and theory on the subject, one has to rely on intuition and guesses to create a marketable product. Why make things harder for oneself? Read these 10 tips to get a better understanding of what is necessary to consider before, while and after having your app programmed.

Blogs, Featured Blogs
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