Blogs → IT Briefcase

How To Create A Powerful Digital Marketing Strategy That Works

January 30, 2017 No Comments

From designing, SEO to content marketing and analytics, it can be daunting to figure out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy that defines your business needs and the goals to accomplish them. It depends on the scale of your business, your strategy might include multiple goals and many other things but the focus remains on how to meet those objectives

Observations Serving Enterprise Financial Services

January 23, 2017 No Comments

In 2016 I had to privilege of consulting with about a dozen major financial services organizations from Toronto to Charlotte, and it is evident that there is a strong need for these highly regulated business to adopt an increasing amount of new technology.

Overcoming The Biggest Disadvantage Of The .NET Framework

December 22, 2016 No Comments

Whether you’re developing for the web, the desktop, or your business’s backend, the .NET framework is one of the best development platforms available. An open-source, general-purpose development platform created by Microsoft, it offers seamless support for the use of multiple languages, horizontal scalability, a consistent programming model, and easy application deployment/maintenance. In other words, there are plenty of reasons to love what Microsoft’s created.

What is the Future of Television?

December 12, 2016 No Comments

The world of television has been changing since the very concept saw the light of the day. This is true both from the aspect of technology and content. The change has been gradual for a long time but in the last decade or so the rapid growth of technology and the rise of video streaming has significantly sped the changes and it seems that we are currently experiencing a real revolution of television. Let us discuss is this completely true and what the future holds for the entire concept of television?

Marketing content based on the audience psychology is the new SEO technique

December 1, 2016 No Comments

SEO campaigns have to be liked by search engines as well by the audience. Google too attaches lot of importance to what the audience likes. This is the reason that content is at the heart of SEO campaigns and how good you are in content marketing is critical for SEO success. In order to make content likeable for the audience it is necessary to study the minds of the audience closely. Content has to be developed and presented in a way that attracts the audience. Read on to know more about ways of knowing the mind of the audience.

Big Data Can Save Lives – We Just Need to Use It

November 21, 2016 No Comments

Big data is something most of us associate with business servers and storage, but it is becoming a very important driver of almost every field. It doesn’t matter if you’re in business, manufacturing, research and development, or any field in between, big data is likely part of your strategy.

BYOD Movement to Double in Next Five Years

November 21, 2016 No Comments

Over the last several years, BYOD (Bring Your Own Device) has become common practice in businesses large and small across the nation. With smartphones, tablets, and laptops becoming increasingly popular – and capable – many businesses find that not only is it easier to allow their employees to conduct business from their personal devices, but that many employees actually prefer it this way. Perhaps it should come as no surprise then that many experts expect adoption of the practice to double over the next five years.

How to Get the Open Source Job of Your Dreams

October 26, 2016 No Comments

Think about many of the hottest technologies in enterprise technology today – Docker, OpenStack or Hadoop. It’s not a surprise that they all have open source roots. We’ve been fortunate to work in an industry that continues to get more popular over time.That popularity reached new heights recently through the 2016 Open Source Jobs Report from the Linux Foundation reporting that 65 percent of hiring managers say open source hiring will continue to increase more than any other part of their business over the next six months.

Establishing Your Niche in an Oversaturated Cloud Market

October 25, 2016 No Comments

While the rapid growth of the market is generally seen as a benefit to cloud providers, the uptick could also introduce some challenges. The success of the cloud industry has attracted many businesses, creating a crowded market. This oversaturation must drive businesses to establish an expertise and hone in on a smaller segment of the market. By doing this, brands will differentiate themselves from others and gain clout in the smaller subset of the industry.

Five Basic SEO Questions That People are Embarrassed to Ask

October 25, 2016 No Comments

It is possible that your website may not appear in search engine results? Even if you have been experiencing good traffic to your website, one day it may just stop. You will not receive any warning for this, but every single page of your website will vanish from Google as though you were never present on Word Wide Web.

Google Assistant: Is It the Best Humanized Virtual Assistant?

October 11, 2016 No Comments

Artificial Intelligence is one of the fields of information technology sector which has been witnessing a rapid growth over the last 5 years. We saw Google Now, Siri and Cortana being loved by common people all over the world and also the battle between tech giants such as Google, Apple and Microsoft to offer a unique solution to the end users by enhancing the capability of their respective AI systems. So far we know that Cortana, Alexa, and Siri are virtual assistants with female personas, except Siri, as it can be both man and woman.

How Building Cars With the Newest Tech Could Save Automakers Money in the Long Run

October 4, 2016 No Comments

Historically speaking, maximizing the gas mileage of vehicles is a responsibility that has mostly fallen on the shoulders of consumers. Sure, manufacturers have always paid lip service to the idea, but generally hesitate to embrace newer and more fuel efficient technology. With the onus on them, drivers have been the ones to learn efficient motoring techniques, like the ones taught in a good driving safety course.

Why Your Customers Are So Important To Your Business’s Success

September 26, 2016 No Comments

We love heroes. Independent of discipline and genre, we as a society tend to prop up and revere those among us we see as visionaries and heroes. I suppose deep-down many of us wish to be a hero and it gives us all a high bar to hit – something to strive for. This is no different than product development. Think about Steve Jobs and Jeff Bezos. These leaders are revered, sometimes to the point of worship, for their excellence in knowing what customers want and just building it. It’s as if they know more about what we want than we do. Hence, being just like them becomes the goal for a lot of product people.

7 Quick Tips for Developing Your Mobile App

September 20, 2016 No Comments

Often the initial app idea is followed by developing a concept and then coding the first prototype, but what next? Without some basic considerations, experience and theory on the subject, one has to rely on intuition and guesses to create a marketable product. Why make things harder for oneself? Read these 10 tips to get a better understanding of what is necessary to consider before, while and after having your app programmed.

How Companies Can Ensure Stronger Mobile Security

September 15, 2016 No Comments

The modern business environment has upended some long-standing traditions. Many employees are now expected to work not just at the office from their desktops, but from home as well, on devices like smartphones, laptops, and tablets. The BYOD phenomenon has transformed industries across the country, as employees are now always in reach. As a result, the traditional 9-to-5 work day is quickly becoming blurred.

Making Your Home Tech Smarter in 2016

September 14, 2016 No Comments

We take technological advancements for granted nowadays – the astonishment lasts until the hype wears off, which often happens quickly. This, however, has streamlined many tech solutions that make our daily lives easier. Keeping up with smart tech innovations and gadgets, helps keep your home a tad smarter with each new upgrade.

4 Steps That Could Help Keep Hackers From Hijacking The Election

September 8, 2016 No Comments

It’s a provocative question that reads like the cover blurb for a paperback spy novel, but it’s drawing serious attention in these days of cyber crime. Could hackers disrupt the U.S. presidential election and, if they did, what would be the implications for our democracy?

Five Service Desk Tips for Your Organization

September 1, 2016 No Comments

The eﬀectiveness of your services depends on various factors that you must always keep in mind, as well as how solutions, such as service management solutions, can and do benefit the organization. Nancy Van Elsacker, president of TOPdesk US forward these ﬁve tips to help make your service desk as successful as possible.

How and Why ‘Customer Journey Touchpoint Analysis’ Pays Off

July 28, 2016 No Comments

We all know the tale. The hero sets out on a journey, encounters countless harrowing adventures and hazards along the way, reaches his destination in triumph or defeat. That’s a plotline that has served storytellers well, from the ancient Israelites and Greeks right up to the latest buddy movie, because we can learn a lot about human experience by following heroes on their journey.

How to Notify Users of Password Expiration via Email

July 21, 2016 No Comments

If you have users working from home on a laptop or mobile device, it would be useful for them to know whether their password was about to expire. Although Windows doesn’t push alerts through to mobile devices you can configure Outlook Web Access so that users receive an email notification a defined period of time before the password expires.

The Non-Existent Line Between SEO and Public Relations for Businesses

June 20, 2016 No Comments

Search Engine Optimization (SEO) is the reason why you company is going to grow on the internet, or not. Google runs the worldwide web and if this search engine is not impressed by your website then you can be sure that you are not going to be ranking so well on it. This is why there are so many business enterprises popping up all over to deal with SEO work. They are responsible for a whole lot of things in a bid of ensuring that a site either gets promoted to rise up the ranks or it is able to remain relevant on the search engines- not only Google but all-important search engines like Bing and Yahoo.

Why On Demand Startups are Getting Successful off Late

June 15, 2016 No Comments

Mobile applications have managed to make it incredibly easy for customers to have access to services or and products. As a result, they prefer to look for online sources rather than offline ones. All the mobile app development companies have developed the efficiency in creating industry-based mobile applications since the time of its inception. Smartphones have outsold desktops and laptops over the last few years as they offer mobility with same integrity. Today, there is a mobile application for every product or every service that exists. The on demand economy is tasting the sweet success by providing convenience to the customers.

5 Ways Machine Learning Will Revolutionize End User Engagement with IT

June 3, 2016 No Comments

With the emergence of the digital enterprise, organizations are looking for smarter ways to transform their ITSM operations. This is in an effort to support a proactive, people-centered approach that their end-users have come to expect from consumer technologies while also empowering and maximizing employee effectiveness.

User Experience Monitoring: Which Approach Is Right for You?

June 1, 2016 No Comments

Most businesses these days judge the performance of their Web applications based on the way these applications behave for their end users. In the case of business-critical applications, organizations need to ensure these applications perform well at all times. Monitoring the end-user experience of important applications is, therefore, pivotal from a business standpoint.

Technology and the Advertising Revolution

May 20, 2016 No Comments

There are many ways to market your product or your company. Advertising has also started changing in order to keep up with the change in technology. A few years ago, advertising was limited to the use of newspapers, magazines, television and radio. With the advent of the internet, advertisements were brought to our doorstep in more and more innovative ways.

Is there anybody out there? Don’t Let Your Security Vendor Forget You!

May 19, 2016 No Comments

I recently spoke at a conference for IT leaders in investment companies. These organizations are the top brands in their industry and are firmly in the small to mid-sized enterprise space from a headcount perspective. They are very visible businesses with very visible investors. The conference was a great opportunity to hear directly from this group about the cybersecurity issues that keep them up at night.

Can IT solve the ineffective meeting problem?

May 9, 2016 No Comments

Tweet Written by Jan Willem Brands, vice president at Barco Meetings; can’t live with them, can’t live without them. There are roughly 25 million meetings per day in the U.S. and 67 percent of executives deem them to be complete failures. Meetings are increasingly viewed as a necessary evil teaming with inefficiencies, but it doesn’t […]

Top 5 android apps for running small business

May 9, 2016 No Comments

You work really hard for maintaining your small business, so let your Android cell phone or tablet help you by downloading the privilege applications. Desktop PC applications keep you in control at the workplace, however why stay anchored to your work area when you have an intense PC right in your pocket?

How Social Media For Small Business is Different From That Of Big Brands

April 22, 2016 No Comments

Low marketing cost is one of the most significant aspect that makes Social Media extremely popular marketing tool for small businesses (between 2 to 10 employees). According to Social Media Examiner’s 7th annual report on Social Media Marketing Industry, it has been found that 92% of small businesses use Social Media as one of their core marketing tool.

Product Design Tool Providers: Companies That Are Ruling

April 19, 2016 No Comments

Product Design Tools have emerged as the result of attempts made to bring the online shopping business close to the users. Everyone loves customized products but to own them is a dream for some. A product design tool has the potential to make this dream come true if it has been designed in a user-friendly manner. Users with no technical knowledge refrain from using such tools because of the complexity involved. If the product design tool has simple drag and drop features that let the users drop texts, images and cliparts on the product, this tool will become as simple as any other mobile app.

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