Featured article by Michael Hart, Independent Technology Author
Finding the right AdWords consultant is not a decision your company should take lightly. After all, this person is the custodian of your brand, and the resource where you will spend money to grow your business into the future. These are just a few of the many reasons to take the process of picking the right digital consultant seriously.
Watch your back Â
Although there is more than one route to get to the right match for you, you need to sleep with one eye open, so to speak.
Always do a background search on the person or company you are considering. A bit of a deeper dig into their history will quickly reveal well-worded beginners from someone who really knows what they are doing, and who has a proven history to back up their claims.
Try to find out whether your account manager to be pay for their own training in this area. It might seem insignificant, but the psychology behind spending you own money on upskilling yourself will lead you to a whole different person than one who had to receive compulsory training at a previous company. The person who made their own mistakes, spent their own money, and took ownership of their own learning curve will be the person who works harder to get their clients to success by actively pursuing conversions.
Optimal optimization
Without optimization, you simply attract worthless clicks, and will essentially be putting your money down the drain. Get someone in who can keep an eye on the kind of visits your are getting, so that you can create new goals and come up up with the best strategy for lead generation. Sounds a bit more attractive, doesn’t it?
Being able to finalize a strategy, including a comprehensive understanding of your call to action, your objectives and your campaign direction will go a long way in helping your adwords consultant set up the right campaign for you. They will also be able to help you refine you messaging, goal tracking, and other campaign components that you might not have the know-how about. The right consultant will be agile in changing the game plan when it becomes clear that the road map needs to be changed and include you in every step of the way.
Meet people in person
The world may have a taken a strange turn recently, but wherever possible, is remains a good idea to meet people in person. You will quickly be able to form a holistic picture of them, which is not always possible via phone call or video call. If they are close enough to meet, but come up with reasons not to, tread carefully.
Can you take it a bit further?
Everybody is trying to make a buck, and those who aren’t are trying to save one. There’s no harm in asking for a special deal or a reduced rate within realistic boundaries. Chat to your consultant and try to get the best rate for what you can afford for their services.
