Featured article by John Moral
The ultimate goal of any business owner is to see their company grow and expand. However, this is a long-term achievement that won’t simply happen overnight.
Achieving growth in your business is something that takes hard work, dedication, patience and some handy tools to assist you. Using software and apps to assist you in running your business efficiently is crucial – here are some tools that can help.
Scaled Agile Framework
Especially if you’re looking to scale and expand your company and implement some changes, this tool is essential. Learn the five steps to scaling work from traditional to agile methods with the ServiceNow Scaled Agile Framework (SAFe).
This will help you to become more adaptable, make changing priorities easier to manage and navigate, and become more responsive to your customers’ needs – a key priority for achieving growth.
Google Analytics
Being able to gather and analyse your data is essential. You need to know what’s going on in your business in terms of your marketing reach, traffic on your website and other relevant information.
Having access to this information and being able to analyse it will help you identify pitfalls and figure out what needs to change.
Social Media Managers
Every business owner knows that they need to use social media to increase brand awareness. However, keeping track of multiple platforms and accounts can become a bit much.
Using a social media management platform like Hootsuite is a great way to help you stay on top of all of your social media, monitor your posts and campaigns, and grow your accounts more easily.
Payment Platforms
Working with a simple, effective and user-friendly billing and payment platform is essential for both your and your customers’ needs.
Check out reviews for platforms like BigTime or Due for your billing and payment needs, and figure out which features will best serve your business. Make sure to opt for a tool that works in the way you need it to and has a good reputation – this is your money on the line.
Sales Tools
Every business needs a good CRM platform to help them out with their sales processes and management. These programmes are affordable and invaluable for managing your sales and relationships with your customers.
Keep track of leads, follow-ups that need to be made, customer queries and complaints and potential new avenues for your sales efforts.
Marketing Tools
Traditional marketing has all but gone out the window in 2022, and we all need to be turning out efforts toward digital and social media marketing.
There are plenty of tools and tricks you can use to level up your digital marketing game – from online courses to promoted posts to influencer marketing. With the internet at your disposal, your options are endless.
Productivity
Finally, you can even use digital tools to hack your and your employee’s productivity at work. Use time tracking software to monitor how work hours are spent and how long certain tasks and projects take to complete.
You can also use website blockers to prevent yourself and staff from using distracting websites like social media sites during work hours.
