A Closer Look at the Roles of Collaboration, Self-Service and Engagement One key component of most successful digital businesses is the ability to get a strong handle on how to engage all stakeholders across a variety of channels in the most seamless manner. In an e ort to better understand how businesses are driving social collaboration around content, delivering multi-channel digital experiences and using self-service to further engage with their customers, employees and other constitu- ents, CMSWire conducted a survey of our audience. The results of that survey are reviewed in this white paper.