Inside The Mind of a CMO: Marketing in a Digital Customer-First Age → IT Briefcase

Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best – companies like Amazon, Netflix and Airbnb.

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Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

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